To use Anchors (a link that brings the user to another part of the same page) all you need to do is the following:
First Step: Select the place your cursor right before the exact location on the page where you want the Anchor to jump to.
Second Step: On the tool bar, second row click on the little anchor icon.
Third Step: Name the Anchor in the box that pops up
Fourth Step: Highlight the text or object that you would like the user to click on. (it MUST be hightlighted)
Fifth Step: On the tool bar, click the link button
Sixth Step: In the pop up box look for Anchor and select the name of the anchor you created.
Seventh Step: Click update
Eighth Step: Click on Process Page Update