STEP 1 (Meta Tags)

Meta Tags are HTML tags that provide hidden information to the search engines to describe the content of the web pages the search engine is visiting. Web Site owners use this resource to help their ranking and descriptions in the search engines. Many search engines incorporate reading Meta Tags as part of their indexing process.

In your admin area under My Website click Meta Tags. This will give you the Main Meta Tag section that applies Meta Tags to all of your pages. You should only enter your common Meta Tags here. For more detailed / specific Meta Tags you should go to each individual page. To do this go to List Pages, click on the Page Name, and at the top is a link for Meta Tags for that specific page.

Search Engines typically have character limits on the amount of Meta Keywords and Descriptioins that they scan so if you are getting detailed and adding a lot of keywords then you should add keywords to the individual pages as mentioned above.

In the Meta Tag sections, Enter your META KEYWORDS and DESCRIPTIONS in the boxes. Enter keywords separated by commas with no HTML. The COOL Site System will put the HTML in as necessary. If you are given Meta Tags with the following example content you can remove the surrounding HTML tags and put in the word content only as follows:

Example with HTML tags (typically provided by automated tools)
<meta name="keywords" content=" Fine Products, Great Services">
*Remove the HTML tags to get the following: Fine Products, Great Services

You can configure your site using META Tags in two areas. One is labeled "META DESCRIPTION" and the other is "META KEYWORDS"

Meta Description
This is used by some search engines to display a brief summary about your site. When you type in keywords to search for a site, you will get a number of results. Depending on the search engine you use, it will show a brief summary below the link of the site that it is displaying. The META DESCRIPTION area is where you would put this brief description.

Meta Keywords
This is used by virtually all search engines. These key words are indexed by search engines and placed into their database. When someone types in keyword phrases to search for sites online, that search engine goes through its index and comes up with the closest matches to the requested keywords. Your keywords should be limited to single words or short 2 or 3 word phrases separated by commas. For example, if you are selling beach towels on your site, your meta key words could be: Beach Towels, Towel, Towels, Sunbathing, etc. Try to stay away from using words like "to, and, my, at" etc. Use only words that describe your site.

Once you have the Meta Tags inserted into the form fields, click on the "Submit" button at the bottom of the page to save your changes.

Once you save this page, the Meta Tags and Meta Descriptions are automatically added to your site. You will not see these TAGS anywhere on your site. They only appear in the HTML code that the search engines read.

----Here is an example of Meta Tags for my pizza shop, Lorenzo's One Stop Pizza Shop----

Meta Tag Description: "Conveniently located in downtown West Chester, PA! We offer catering, pizza-by-the-slice, and daily discounts! Come here for all of your pizza needs."

Meta Tag Keywords: "pizza, pizza shop, lorenzo, lorenzo's, lorenzo's one stop pizza shop, slice, slices, broccoli, pepperoni, sausage, peppers, daily specials, west chester, pennsylvania, white pizza, cheese, sauce, crust, italian, italian food, brick oven, market street, campus"

***Please Note: Just because you have Meta Tags configured on your site, does not mean that your site is going to come up when you type in keywords on a search engine page. You must have your site registered with search engines for you to be able to be indexed and your site to come up.

STEP 2 (Title Tags)

In your admin area under My Website click List Pages .Choose any page and when the edit section loads for that page at the top you will see a link called “Rename”. This will bring up two field boxes that will let you enter a New Page Title and a New Button Title. Enter in the Page Title that you would like to show up as the title of that particular page.

Then, enter in the Button Title for that page which shows in the navigation menu on your site. In the help box at the top it states to not use html code as the cool site system will put it in for you.